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Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

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Christina Meyer

Helvetas

Head Performance Marketing

English speaking

17. Oktober 2023, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
FHNW, Olten, Switzerland

Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.

Case Study: Crossmedia Acquisition Campaign, Christina Meyer, Head Performance Marketing – Helvetas
- Acquisition of new clients is a challenge for many businesses, including non-profit organizations like Helvetas. In summer 2023, we launched a crossmedia fundraising and lead generation campaign to acquire new donors. Find out what the campaign contained and how it performed.
Social Commerce, Cécile Zachlod, Dozentin Digital Marketing & Communication – FHNW
- How is the connectivity of customers with E-commerce through social media platforms in Switzerland? Together, we will discuss the possibilities and developments.
Twitter/X vs. Mastodon vs. Blue Sky
Lots of time for open discussions around your current challenges, including
- Artificial Intelligence (AI) and Automation
- E-commerce Trends (e.g., Social Commerce)
- Content Marketing (Storytelling, Video, Podcasts)
- Influencer Marketing (Selection, ROI, Ethics)