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Adriaan Bloem
Alex Priestley
Andreas Blauig
Bryan Smith
Cary Rueda
Christopher StrebelAdvatera’s yearly conference for digital, marketing and communication managers.
In her talk, Cornelia will focus on the role of a communicator in change projects and how to become a relevant partner.
As we did last year, we will start the conference also this year right with an intarctive session (roundtable discussions). A breakfast will be served during this session.
Consolidation of the bank’s disparate intranet resources into one single customizable news platform with a social intranet platform on Jive. It offers a large amount of collaboration, in the sense static resources are now open for collaboration, and also interactive opportunities with senior management.
We meet at Cafe Halle, Museumsquartier (15 minutes walking from Novomatic Forum) for some drinks and food. Those taking part at the guided city tour: the tour will end right at Cafe Halle.
Inspiring behavioural change through new brand messaging.
How to pragmatically tackle the enormous amount of technology available to us nowadays.
In this session, you will learn about multilingual content velocity, mobile-device targeting and Swisscom’s new personalized mobile experience called DRIVE.
Topics inlcude: how from multi to omni-channel thinking triggers organizational changes; why engagement is not enough;
Opening thoughts and vision of a digital future
Challenges of rolling out collaboration tools in a matrix organization.
Richemont is the holding company for some of the world’s leading luxury goods companies encompassing jewellery, watches, premium accessories and other luxury products including brands like Cartier, Piaget and Montblanc.
Social intranet engagement strategy: how can we avoid our intranet from becoming a “I have no time to look at it” portal.
During the workshop, we will look at the various ways we can do to help us improve our social intranet and other comms channels with all its features
Sirona Dental’s target group includes dentists, dental technicians and specialist retailers. We don’t just show products and attractive models – we also show the tough reality of day-to-day life in the dental practice.
At the centre of our B2B social media strategy lies an ambitious and target group-focused content strategy that encompasses collaboration with international teams via a central corporate facebook page and the intelligent tailoring of the strategy for various languages and sub-sections of the target group. Facebook ad campaigns, moving images and live events play a central role in achieving the latter. For us, it’s important not only that we make great content, but also that our content demonstrates business relevance in the form of leads and sales.
Stakeholder communication and use of digital tools in times of change, in particular a large acquisition. Adoption / importance of social tools like Yammer to support collaboration and knowledge sharing in times of change and beyond – benefits, case studies, strategies.
10 teachers, 10 countries, 10 weeks, 10 amazing stories – #TeacherTuesday was an innovative international, multi-platform campaign aimed at bringing dry data from UNESCO 2014 Global Education Monitoring Report to life. What did it involve? What platforms were used? And why was it a success?
Topics include:
Advatera steht für Weiterbildung in Form von regelmäßigem Erfahrungsaustausch zwischen Digitalverantwortlichen, Kommunikations- und Marketingmanagern. Herausforderungen welche Sie in Ihren Digital-, Web-, Kommunikations- und Intranetprojekten sehen, haben andere mit Sicherheit bereits ähnlich erlebt. Eine regelmäßige Teilnahme trägt dazu bei, Kosten zu reduzieren und den Fokus auf die Schlüsselfaktoren für den Erfolg zu legen.