Rafael Serrano del Rio

Digital Managers Switzerland

23. Januar 2025, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Doetsch Grether AG, Basel, Switzerland

Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

• Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
• Insigths into digital marketing communications at Doetsch Grether
• "AI, you, & the future of work" by Dave Drodge
• Rise of Decentralized Social Platforms
  • Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
  • In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
  • What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
• Hyper-Personalization at Scale
  • Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
• Content in the Age of Creator Economies
  • Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
• Discussing the trends for digital marketing in 2025
• Bring your challenges along !

 

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