Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Julie Bertolus

Advatera

Moderator

Versatile business strategy executive with multiple years of international experience in a range of industries from financial services to tourism.

English speaking

23. Januar 2025, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Doetsch Grether AG, Basel, Switzerland

Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
Insigths into digital marketing communications at Doetsch Grether
"AI, you, & the future of work" by Dave Drodge
Rise of Decentralized Social Platforms
- Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
- In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
- What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
Hyper-Personalization at Scale
- Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
Content in the Age of Creator Economies
- Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
Discussing the trends for digital marketing in 2025
Bring your challenges along !

Jetzt anmelden...

English speaking

11. März 2025, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Mercy Ships Global Association, Lausanne, Switzerland

Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.

Jetzt anmelden...