Advatera knowledge sharing groups

Meet colleagues from other organizations and discuss your current challenges face-to-face. Of course, all meetings are confidential: agencies, consultants and vendors are not allowed to take part. This setting allows for a down-to-earth knowledge-sharing environment.

You access a network of digital managers from national and international organizations. A broad variety of organizations is participating such as: ABB, Airbus, Caritas, L’Oréal, Swarovski, Swiss Post, Swisscom, …

All meetings are professionally moderated by Advatera. The meetings are not sponsored by the industry. They are completely advertisement free and neutral. This environment makes open and honest knowledge-sharing possible.

  • There are at least three on-site meetings per expert group per year.
  • And we have on a regular basis online sessions where all members throughout the whole Advatera community are invited. This enables a multinational dialogue on the topics.
  • In addition there are recorded online sessions for members. New recorded sessions are added on a regular basis.
  • In addition, one specific benchmarking call for your organization is included. You specify your current challenge and we set up a call with organizations from the network that are facing the same challenge or have just solved it.
  • As member you have also access to the virtual edition of the Digital Leadership Forum.

Due to the regularity of the meetings, we can address long-term projects, for example, the development of a toolbox for informal benchmarking with other participating organizations. This helps you drive your project.

Share your current challenges and get feedback from the group. Definitely at least one of the participating organizations already faced a similar challenge.

English speaking groups:

Some of our upcoming English speaking meetings:

Click here for a list including German speaking events.

Digital Communications

English speaking
23 January 2025, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Imerys, Paris, France
Alexandra Pak
Communications Officer, Imerys
Mark Battcock
Digital Communication Director, Imerys

Join a knowledge-sharing meeting tailored for internal and external communications managers of the Paris region.

This interactive workshop is tailored for internal and external communications managers, providing a platform to share insights, challenges, and best practices.

  • Imery´s current best practices on LinkedIn paid posts for LeadGen (over 40 per year the past 2 years, global scale, have been done). Alexandra Pak, Communications Officer – Imerys
    • Content: Being Authentic
    • Aligning Internal Messaging with External Brand Narratives
  • Leveraging Social Media for Corporate Storytelling
  • Internal comms case study and live intranet demos of participating organizations
  • Bring your challenges along to discuss it with the group !

The meeting will be held in French, some talks may be in English.

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Participez à une réunion d’échange dédiée aux responsables de la communication interne et externe de la région parisienne

Cet atelier interactif s’adresse aux responsables de la communication interne et externe, offrant une plateforme pour partager des idées, des défis et des meilleures pratiques.

Au programme :

  • Bonnes pratiques d’Imerys en matière de posts sponsorisés sur LinkedIn pour la génération de leads : Plus de 40 campagnes par an à l’échelle mondiale au cours des 2 dernières années, présentées par Alexandra Pak, Responsable Communication chez Imerys.
  • Créer un contenu authentique : Comment produire des messages sincères et impactants.
  • Aligner la communication interne avec la narration de la marque externe : Assurez-vous que vos messages internes soutiennent et renforcent votre image de marque. • Utiliser les réseaux sociaux pour le storytelling d’entreprise : Meilleures pratiques pour raconter efficacement l’histoire de votre organisation.
  • Études de cas en communication interne et démonstrations d’intranets en direct : Présentation des exemples concrets des organisations participantes.

Apportez vos défis :

L’occasion idéale pour partager vos problématiques actuelles et en discuter avec vos pairs afin de trouver des idées et des solutions innovantes.

La réunion se déroulera en français, certaines interventions pourront être en anglais.

Sign-up now

Digital Managers Switzerland

English speaking
23 January 2025, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Doetsch Grether AG, Basel, Switzerland
David Drodge
Group Lead Digital Planning, Roche
Julie Bertolus
Moderator, Advatera
Rafael Serrano del Rio
Digital- & Social Media Manager, Doetsch Grether AG

Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

  • Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
  • Insigths into digital marketing communications at Doetsch Grether
  • "AI, you, & the future of work" by Dave Drodge
  • Rise of Decentralized Social Platforms
    • Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
    • In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
    • What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
  • Hyper-Personalization at Scale
    • Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
  • Content in the Age of Creator Economies
    • Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
  • Discussing the trends for digital marketing in 2025
  • Bring your challenges along !

 

Sign-up now

Social Intranet, Digital Workplace, Internal Comms, Employee Experience Benelux

English speaking
5 February 2025, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Ministerie van Algemene Zaken, Den Haag, Netherlands
Alexander Jansen
Communications Manager Netherland, TikTok
Erik Hartman
Moderator, Advatera
Esther Zeldenrust
Adviseur Rijksportaal en teamcoördinator, Ministry of General Affairs

Join a knowledge-sharing meeting tailored for communication managers of the Benelux region.

  • Content Governance National Portal. Esther Zeldenrust, Advisor National Portal and Team Coordinator – Ministry of General Affairs
    • The government-wide intranet Rijksportaal is renewed in 2021. And like for a lot of intranets ownership (also for shared content) is not always clear. Rijksportaal is potentially for 120.000 employees and has editors from 10+ organizations, with all their different ways of working. It is about time to take the lead. But who should do this?
  • Nothing exists in a vacuum. Alexander Jansen, Communications Manager Netherlands – TikTok
    • Within the communications space we often deal with hard and intractible issues, and crises, that impact the perception of the organisation for external audiences. But how does this influence the internal stakeholders, and are we paying enough attention to what our empoyees think?
  • Bring your challenges along !
Sign-up now

Digital Workplace & Internal Communications London

English speaking
26 February 2025, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Decathlon UK, London, Switzerland
Maria Ferrer
Internal Communication Leader, Decathlon UK
Tim Taylor
Director of Communications and External Affairs, SNG (Formerly Network Homes)

Knowledge sharing group meeting for experienced managers of internal communications from London and surrounding regions.

  • Insights into Decathlon´s internal communication projects
    By Maria Ferrer, UK Internal Communication Leader at Decathlon UK
  • Uniting Voices: Internal Comms Strategies in the Merger of Two NGOs
    Insights from Tim Taylor, Director of Communications and External Affairs at SNG Real-world examples of how effective internal comms helped navigate the complexities of merging two distinct organizational cultures
  • Bring your challenges along to discuss them with the group !
Sign-up now

Digital Managers Geneva

English speaking
11 March 2025, 9.30 am – 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Mercy Ships Global Association, Lausanne, Switzerland
Corinne Kemp
Digital & Web Project Manager, Mercy Ships
Julie Bertolus
Moderator, Advatera

Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.

Sign-up now

Swiss Digital Leadership Forum 2025

English speaking
28 October 2025, 8.30 am – 7.00 pm (Amsterdam/Berlin/Vienna/Zurich)
FHNW, Brugg, Switzerland
Aldo Gnocchi
Digital Marketing, FHNW
Erik Hartman
Moderator, Advatera
Lars Ruddigkeit
Thought Leader in Cloud, Data & Artificial Intelligence, Global AI Hub & Microsoft
Marie Gonzalez
Moderator, Advatera
... and further speakers.

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Digital Leadership Forum 2025

English speaking
3 November 2025, 12.45 pm – 7.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Haus der Ingenieure, Wien, Austria
Erik Hartman
Moderator, Advatera
Ewa Hermanowicz
Senior Regional Communications Manager Europe, FSC Forest Stewardship Council
Le Thuy Duong
Marketing Communications Specialist, Global VAT Compliance
Marie Gonzalez
Moderator, Advatera
... and further speakers.

Our 12th edition of the Digital Leadership Forum.

Sign-up now

The groups meet always at one of the participating organizations. This gives you a feeling of the daily routines and work life of your peers. Take advantage of the experience from peers in our network. We support you in shaping your digital strategy, benchmarking with other organizations or creating a governance model.