Meeting for digital and marketing managers from Austria. Digital is a complex, challenging and exciting subject. This group covers the entire spectrum of digital transformation, leadership, innovation and digital marketing. Concepts and strategies for digital communication are developed and experiences with campaigns and digital innovation projects are discussed. Organizations participating in the meetings include AIT, Wacker Chemie, Spar, Lenzing, Fronius, …

Typical job roles of the participants

• Head of Digital
• Head of Online
• Head of Marketing
• Head of Innovation
• Digital manager
• Marketing Manager
• Communications Manager
• e-commerce manager
• Responsible for innovation
• Digital manager
• Business affine IT managers
• …

Which topics are covered?

• Presentation of current digital projects
• Digital leadership and innovation
• Digital and Content Strategy
• Digital transformation and change management
• Independent experience with agencies and providers
• Website concepts
• Analytics & Business Value
• Role of the digital literacy officer
• Trends & Ideas
• Current campaigns
• Integration Offline & Online
• …

How often does the expert group meet?

The expert group of digital managers meets 3 times a year. The meetings take place at one of the participating organizations.