Digital Leadership Forum 2024

An Evening of Networking and Dining at the Akzent Theater.

This theme explores the significance of strategic measures in boosting employee engagement within a digital work environment. How can we leverage digital communication channels such as Intranet, Social Media/Viva Engage, Podcasts, and Videos to inform, motivate, and reward employees. From organizing employee awards, a Guiness World Record to integrating innovative technologies, we will explore how to foster a positive and productive work culture in an increasingly digital world.

Mark will give us exclusive insights into his organization´s intranet (LumApps).

How leaders can cultivate a culture of trust and collaboration through clear and transparent communication. We'll delve into leadership communication strategies that empower teams, foster engagement, and break down silos by creating open lines of dialogue.

1. Intranet Search: Re-engage Employees with AI (Patrick Hiebert)
2. Leveraging Employer Branding to Strengthen External Brand Perception (Kata Rasovszky)
3. CSR & Comms: Story telling for true impact in external comms (Ewa Hermanowicz)
4. Personalization vs. Privacy in Digital Communications (Patricia Piringer)
5. Creating a Safe Space: Encouraging Open Dialogue in the Workplace (Dorottya Varga)
6. Managing true Brand Consistency across Digital Channels (Peter Hofer)
7. Leadership Strategies for Engaging Stakeholders and Driving Change (Mane Grigoryan)
8. How-to Deal with Hate in the Internet & Social Media (Melisa Mete)
9. Communications in the Era of AI: Opportunities, Risks and Ethical Dilemmas (Neringa Klimaite)
10. Branding through Internal Communications: Aligning Identity and Employee Engagement (Barbara Angelus)

Everything, everywhere, all at once! Ramboll recently changed every aspect of the corporate website – part of it was a move to a new, headless CMS. The aim of Peter´s talk is to inspire ideas and a dialogue on how you as a web manager can set both your technical and organisational platform up for success. You will hear what the merits of headless are if your focus is not omnichannel – and an honest account of its challenges and other bumps that you might hit when you change everything.

"Moje medicína TV" (My Medicine TV) is a series of studio interviews prepared by Roche in collaboration with the national television station A11. Each week, they delve into various healthcare topics, offering 20-minute interviews with experts in the field.

Why DER STANDARD, as a newspaper, is active on platforms such as TikTok and Instagram, and how we manage our community there. I will also give examples of radical, insulting, and sometimes coded comments under our videos, and explain our strategies for appropriately addressing them.

How Syngenta Group transformed it’s long form content to create more brand engagement.
And how scrollytelling transformed our corporate communications team in return.

Take the stage for a quick 5-10 minute spotlight on what’s working best in your digital workplace or intranet. Share your key feature, tool, or approach that’s driving real engagement and efficiency. Inspire others with practical insights they can apply in their own organizations.

Explore the key strategies for amplifying your paid social impact, from overcoming measurement challenges and maximizing ROI to leveraging cutting-edge trends in social media marketing.

Erwin Wurm: The 70th Birthday Retrospective.

Foto Rupert Steiner

Meeting point Welcome Desk at the conference venue, House of Engineers

Engagement strategies for overcoming disparities in the digital workplace and tackling the hidden costs of disconnected teams.

GenAI strategy for communications and marketing managers.