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Hybrid – Join online English speaking

Swiss Digital Leadership Forum

06. November 2024, 8:30 – 18:00
FHNW, Olten, Switzerland
Aldo Gnocchi
Digital Marketing, FHNW
Andreas Wisler
CEO, goSecurity AG
Audace Machado
Digital/Video producer & BBC Mentor, BBC News
Besiana Kajtazi
Social Media Lead, PwC
Christian Mossner
Marketing- & Video Expert, Ganz Supravision AG
Christoph Hess
Strategy Copilot / Founder, CPLTS
Vorträge
  • Afternoon opening thoughts: YOU ARE WHAT YOUR SHARE!
  • AI powered CyberTech

    AI-Powered CyberTech is revolutionizing the way we approach cybersecurity. By leveraging advanced artificial intelligence, organizations can now detect threats faster and respond more efficiently, minimizing the risk of cyberattacks. AI enhances security systems by continuously learning from vast datasets, identifying patterns, and predicting potential vulnerabilities. This innovative approach allows companies to stay ahead of emerging threats while reducing manual intervention and operational costs. In this presentation, we will explore how AI is transforming cybersecurity strategies and what this means for the future of digital protection.

  • Break & Networking
  • Break & Networking
  • Breaking Barriers: A Journey of Diverse Leadership and Success in Corporate

    Join Nicolas on an inspiring journey as he shares his personal experiences and insights on overcoming challenges, embracing diversity, and thriving as a queer leader in the world of STEM (Science, Technology, Engineering and Mathematics).  Discover how authenticity, perseverance, and self-belief can pave the way to success, no matter where life takes you.

  • Cyber-Sicherheit: Drei Top Fragen an Ihr Management Team
  • Digital Transformation in Action: Learnings from a CIO
  • Elevating Executive Thought Leadership on LinkedIn

    How to do so?

  • Fireside Talk: Navigating Digital Innovation, AI Ethics, and Media Integrity in a Global Landscape
  • Get-together, Networking, Wine and Beer

    Don't miss at least the beginning of the get-together, as you can win great prices including a DJI drone from our sponsor mediamid.

  • Good Morning & Check-In
  • How to Rewire Your Comms Game in Five Steps and Not Lose Your Mind (A Non-Cliché Comms Audit with Real Outcomes)

    A recent communications audit led by Ulyana was both unique and enjoyable. It demonstrated how audits can be both effective and enjoyable, revitalizing communication strategies, particularly within larger organizations with complex structures.

  • Human-Centered Leadership: Redefining True Leadership
  • Implementation of AI in organisations
  • Keynote: Empowering Marketers and Communicators with AI: Practical Tools, Emerging Trends, and Actionable Tactics

    This keynote will explore how Artificial Intelligence (AI) is transforming digital communications and empowering marketing and comms professionals. Learn how AI-driven tools and strategies are boosting efficiency and enabling deeper engagement with customers and stakeholders alike.

  • Keynote: Leadership, A Voyage
  • Leaders, why do you need a social media strategy to boost your business? How to start?

    In today's digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks.
    This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.

  • Lunch & Learn in the Foyer
  • Moderated Roundtable Discussion

    Ethical Considerations in AI Development and Deployment ; Cybersecurity Regulations and Compliance in a Digital World ; Cyber Threat Intelligence: Leveraging AI for Proactive Defense ; Effective Communication in Virtual Environments: Balancing Technology and Human Connection ; AI-Driven Marketing Analytics ; Marketing Automation ; The Future of Leadership ; Leadership Strategies for Fostering Innovation

  • Ouverture - Digital Leadership thoughts by Regula Altmann-Jöhl & Volker Grünauer
  • Optimizing Cyber Security Programs in Portfolio Management through the simple Cyber Defense Matrix

    The intersection of cyber security and cloud computing, emphasizing the strategic role of C-level executives in portfolio management within a comprehensive cyber security program will be explored. The Cyber Defense Matrix (CDM) is a strategic tool designed to help organizations understand and enhance their security posture. This abstract delves into the components and applications of the Cyber Defense Matrix, highlighting its significance in building robust cyber defense programs.

  • Sicherheit in der Lieferkette - eine 360 Grad Betrachtung

    Um Cybersicherheits-Risiken entlang der Lieferkette einzudämmen, müssen Organisationen ihre Risiken kennen und bewerten, die Voraussetzungen und Vorgaben für ihre Lieferanten, Zulieferer und Provider festlegen und die Einhaltung derselben überprüfen. Dies sollte regelmässig über alle Abhängigkeiten der Lieferkette überprüft werden. Wie dies gemacht werden kann, wird anhand einiger Beispiele aufgezeigt.

  • The Power of Social-First Campaigns

    Explore how social-first strategies can elevate campaign performance. Discover techniques, trend insights, and case studies that highlight the potential of prioritising social media in your marketing mix.

  • Townhall - Summarizing the Conference
  • Transforming with Generative AI
  • Workshop - Prompt Engineering: Deep Dive

    Mastering AI starts with prompt engineering – the key to effective communication between humans and machines. In this session, you’ll learn powerful techniques to drastically improve AI outcomes in your professional life. Discover how to craft precise prompts that enhance AI performance, including usage of parameters that directly influence the AI's statistical model, giving you a competitive edge in marketing, digital transformation, and cybersecurity.

Anmeldung für diese Online-Session

Die Teilnahme für Advatera-Mitglieder ist selbstverständlich ohne extra Kosten. Gäste sind einmalig willkommen, um die Gruppe kennen zu lernen. Das Treffen ist völlig werbefrei. Keine Anmeldungen von Agenturen, Beratern und Vertriebsmitarbeitern.

Dies ist ein hybrider Termin und Sie melden sich gerade für die Online-Version an, wenn Sie stattdessen Vor-Ort teilnehmen wollen, bitte hier anmelden.