Hans Neubert Social Media Coordinator, MAYBELLINE NEW YORK
Thilo Lenz Attaché für Presse und Social Media, Embassy of Canada to Germany
Meetup of the Advatera Social Media expert
20 min: Welcome and roundtable discussion
An interactive session where you meet, share and connect with other Advetera members.
40 min: Social Commerce
Social Commerce done right! MAYBELLINE NEW YORK // L´Oréal Groupe
Hans Neubert Social Media & Community Coordinator / MAYBELLINE NY
Hans will also share some insights from their TikTok channel.
Followed by a moderated discussion on social commerce
20 min: Social Media Campaign Insights Canadian Embassy in Berlin
Thilo will speak about the successes, challenges and lessons learned in regards to the social media presence of the Canadian Embassy in Berlin (Twitter, Facebook, Instagram and LinkedIn). He will highlight one project in particular, namely the presence of Canada as a guest of honour at the Frankfurt Book Fair last fall. In this project related to the world’s largest book fair, the collaboration with several partner organizations and a large communications agency was of particular interest. With a focus on Twitter, his input will concentrate on the process involved in creating social media posts, approval process and addressing target groups. He will present some best practice examples from in-house and partner institutions.
Die Teilnahme für Advatera-Mitglieder ist selbstverständlich ohne extra Kosten. Gäste sind einmalig willkommen, um die Gruppe kennen zu lernen. Das Treffen ist völlig werbefrei. Keine Anmeldungen von Agenturen, Beratern und Vertriebsmitarbeitern.
Hans Neubert
Thilo Lenz