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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

How Unilever improves the online shopper experience for its nutrition love brands?

19.09.2023, 2.00 pm – 2.30 pm CET

Shopper needs are evolving quickly; to stay relevant for today’s and tomorrow’s nutrition shoppers, Unilever is rapidly developing it’s eCommerce business in DACH for beloved brands like Knorr, Hellmann’s and the Vegetarian Butcher. For instance, they are now present in Quick Commerce with rapid delivery, and they use global learnings to make our content convert – making it easier for shoppers to find the right product for their needs.