Leaders, why do you need a social media strategy to boost your business? How to start?

In today’s digital era, social media platforms have evolved into powerful tools that significantly influence public opinion, shape brand identities, and drive organizational success. Despite their evident impact, many leaders remain hesitant to fully integrate social media into their business strategies, often due to misconceptions about its value or concerns over potential risks.
This input aims to elucidate the importance of social media in contemporary business environments and offers compelling arguments to persuade organizational leaders of its indispensable role.