Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Genc Kastrati

The Global Fund

Lead, Web Team

English speaking

06. Dezember 2023, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Global Health Campus, Grand-Saconnex, Switzerland

Insights into The Global Fund´s project to make their website GDPR compliant through Matomo, Genc Kastrati, Lead, Web Team – The Global Fund
Digital content publication – prioritizing quality over quantity. Rahul Jha, Digital Transformation Manager, ITU
How to align the Healthcare Professional (HCP’s) customer journey, marketing content and digital marketing tactics to (re)-launch an innovative solution based on AI?, Frédéric Baffou, Head of Omnichannel | Cranial & Spinal Technologies | EMEA, Medtronic
- Engaging with HCP’s about new technologies/solutions going beyond their standard practice requires to go beyond usual presentation of product features and functionalities. It implies to educate, drive consideration and finally drive enough interest digitally to generate highly qualified leads that the field force could follow-up and convert into sales opportunities.
Case Study: External Digital Comms at Mercy Ships, Digital & Web Project Manager at Mercy Ships
ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
Lots of time for open discussions on your current challenges around digital transformation and communications