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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Kate Cooke

INFARM 
Director of Communications and Strategic Partnerships

Kate Cooke hat bei diesen Terminen vorgetragen:

Social Intranet, Digital Workplace, Employee Experience and Internal Comms Geneva

English speaking
06. April 2023, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
International Committee of the Red Cross - ICRC, Geneva, Switzerland

Join our knowledge-sharing group meeting for experienced managers in internal communications, digital workplace, and employee experience from Geneva and surrounding regions of Switzerland and France.

  • Insights into digital workplaces and social intranets of participating organizations
  • ICRC: Driving Adoption – Overcoming Hurdles in a Digital Workplace and Social Intranet – Discussion on the Intranet Homepage, Frederique Delebarre, ICRC
  • Fighting Misinformation, Disinformation and Hate Speech: Internal Campaign, Frederique Delebarre, ICRC
  • Social Intranet and Digital Workplace: how to get approval
  • Internal Campaign Case Study: Charity Days. Led by Catherine, the Mirabaud Charity & Leisure Association contributes to the employees’ strong feeling of belonging to the company. During the second half of 2022, she developed the Mirabaud Charity Day chapter and deployed the association in other countries where the Group is present, Catherine Moser, Manager Internal Communication & Events at Mirabaud Group
  • SITA’s Knowledge management program: Insights about the approach that has been taken to develop and implement the KM program at SITA and the priority focus areas for 2023, Rod Abson, Senior Corporate Knowledge Manager, SITA
  • Communicating through tough times: employees as your most important stakeholder. Building trust and why honest, authentic and empathetic communication is critical to your business and brand during uncertain and difficult times will be addressed. Kate will give us insights of the good, the bad and the ugly of communicating difficult news; employee-first principles, and the importance of aligning employee, stakeholder and external communication, Kate Cooke, INFARM
  • Discussion and examples from the group: Leveraging AI for Digital Internal Communications and Business Process Optimization: Insights from ChatGPT and BeyondThis group discussion will focus on exploring how AI, including ChatGPT, can be used to improve digital communications, content production and streamline business processes, with real-world examples and insights shared among participants.
  • Followed by a group discussion on measuring with dashboards the effectiveness of your internal communications efforts and adjusting your strategy accordingly
  • Discussion: Best practices in designing and implementing an effective internal communications strategy
  • Collaborative problem-solving: Lots of time for open discussions on your challenges. Bring your challenges along!