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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Maria Lazarte

ISO International Organization for Standardization

Communications Specialist and Social Media Manager

Managing ISO’s global social media (including strategy, policy, guidelines)

Maria is a communications specialist and social media strategist working in an international environment. She led ISO’s social media strategy from the beginning, building it into the solid community it is today. She is also leading the organizational-wide implementation of Workplace by Facebook as a new tool for internal communication and digital transformation.

Maria Lazarte hat bei diesen Terminen vorgetragen:

Digital Leadership Forum 2018

14. Mai 2018, 12:00 - 19:00 (Amsterdam/Berlin/Vienna/Zurich)
Novomatic Forum, Vienna,

Advatera's yearly conference for digital, marketing and communication managers.

Digital Managers Geneva

English speaking

01. Dezember 2022, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
ISO, Geneva, Switzerland

Meeting for digital and marketing managers from Geneva and Lausanne and the surrounding area.

Insights into digital projects at ISO, Maria Lzarte and Luigi Principi
Digital Transformation and associated Change Management
Somen Chakraborty, Director Digital RTM: MEA & Global Duty Free at Philip Morris International
Digital leadership: building global high performing teams; Christoffer Tietze, Nokia OYJ
Stakeholder management in digital transformation projects; Valon Hyseni, SICPA
Discussion topics include
- Fediverse as future of Social Media and what does it mean for corporate accounts?
- AI generated stock photos and even videos: Google just published a paper with examples of videos generated by an AI just based on an textual input. Also there are products on the market already, for generating photos from an simple textual input. How far is this technology from beeing used in marketing campaigns?
- Bring your current challenge along…

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Advatera

Advatera steht für Weiterbildung in Form von regelmäßigem Erfahrungsaustausch zwischen Digitalverantwortlichen, Kommunikations- und Marketingmanagern. Herausforderungen welche Sie in Ihren Digital-, Web-, Kommunikations- und Intranetprojekten sehen, haben andere mit Sicherheit bereits ähnlich erlebt. Eine regelmäßige Teilnahme trägt dazu bei, Kosten zu reduzieren und den Fokus auf die Schlüsselfaktoren für den Erfolg zu legen.