Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Raphael Frangi

Raiffeisen Switzerland

Head of Media and Channel Management

German speaking

04. September 2024, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Trimble Switzerland GmbH, Wädenswil/Zurich, Switzerland

Join our knowledge-sharing group meeting for experienced digital managers from across Switzerland.

Insight into Trimble´s Digital Transformation
- Claude is responsible for leading Trimble's transformation, and ensuring our offerings, go-to-market strategy, operations and processes are aligned with the Digital Transformation Office and Playbook in EMEA.
- Claude Chassot, Digital Transformation Leader at Trimble
“Pro Helvetia's web relaunch”: a short presentation on the recent relaunch of the Swiss Arts Council website: initial reflections, technical challenges and the importance of change management process.
- Ines Flammarion, Head of Communications and member of the executive committee
Omnichannel strategy and execution at Novartis.
- Cristina Ciobanu, Global Associate Director, Customer Engagement & Activation , CX Strategy and Operations RLT at Novartis
Social Selling in the Banking Environment: How to Succeed!
- Marketing in the highly regulated banking environment is challenging. The highly personalized concept of social selling, in particular, is difficult to establish. Raphael Frangi demonstrates the strategy and implementation of social selling from the perspective of Raiffeisen Switzerland.
- Raphael Frangi, Head of Media and Channel Management, Raiffeisen Switzerland
Staying up-to-date with generative AI developments including LLaMA versus ChatGPT and implications for digital marketing
Lots of time for open discussions
Fully advertisment-free with no agencies, no consultants

English speaking

06. November 2024, 8:30 - 18:00 (Amsterdam/Berlin/Vienna/Zurich)
FHNW, Olten, Switzerland