Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Thilo Lenz

Embassy of Canada to Germany

Attaché für Presse und Social Media

Online Session English speaking

25. Januar 2022, 13:00 - 15:00 (Amsterdam/Berlin/Vienna/Zurich)

Meetup of the Advatera Social Media expert

20 min: Welcome and roundtable discussion
- An interactive session where you meet, share and connect with other Advetera members.
40 min: Social Commerce
- Social Commerce done right! MAYBELLINE NEW YORK // L´Oréal Groupe
  Hans Neubert Social Media & Community Coordinator / MAYBELLINE NY
- Hans will also share some insights from their TikTok channel.
- Followed by a moderated discussion on social commerce
20 min: Social Media Campaign Insights Canadian Embassy in Berlin
- Thilo will speak about the successes, challenges and lessons learned in regards to the social media presence of the Canadian Embassy in Berlin (Twitter, Facebook, Instagram and LinkedIn). He will highlight one project in particular, namely the presence of Canada as a guest of honour at the Frankfurt Book Fair last fall. In this project related to the world's largest book fair, the collaboration with several partner organizations and a large communications agency was of particular interest. With a focus on Twitter, his input will concentrate on the process involved in creating social media posts, approval process and addressing target groups. He will present some best practice examples from in-house and partner institutions.
30 min: Open space discussions
- Bring your current challenge to the table.
- Please add your questions here.
10 min: Learnings and next meeting