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Viktoria Stauffenegger

NZZ Neue Zürcher Zeitung

Multimedia Storyteller & Social Media Managerin bei Sustainable Switzerland eine Initiative der NZZ

English speaking

14. März 2024, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Georg Fischer AG, Schaffhausen, Switzerland

Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.

Insights into GF social media projects & focus on the implementation of the social media segmentation strategy
- Claudio Corvaglia, GF
The journey of Sustainable Switzerland's social media accounts started nearly a year ago: The focus on the talk will be on the reasons and strategies behind choosing specific platforms to reach their target group, along with the learnings and challenges encountered. Additionally, the talk will cover the transformation of B2B content into B2C content and efforts to engage the B2B community.
- Viktoria Stauffenegger, NZZ
Lots of time for open discussions around your current challenges, including
- Artificial Intelligence (AI) and Automation
- E-commerce Trends (e.g., Social Commerce)
- Content Marketing (Storytelling, Video, Podcasts)
- Influencer Marketing (Selection, ROI, Ethics)